{"id":579,"date":"2013-01-18T20:48:32","date_gmt":"2013-01-18T19:48:32","guid":{"rendered":"http:\/\/www.bm-change.nu\/blog\/?p=36"},"modified":"2013-01-18T20:48:32","modified_gmt":"2013-01-18T19:48:32","slug":"de-glimlach-van-een-klant","status":"publish","type":"post","link":"https:\/\/bm-change.nu\/?p=579","title":{"rendered":"De glimlach van een klant"},"content":{"rendered":"<p><a href=\"http:\/\/www.bm-change.nu\/beta\/wp-content\/uploads\/2013\/01\/smiling-customer-150x150.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-552\" src=\"http:\/\/www.bm-change.nu\/beta\/wp-content\/uploads\/2013\/01\/smiling-customer-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a>E\u00e9n van de meest in het oog springende onderdelen van je business model is de waarde propositie, je product of dienst waarmee je de markt op gaat. Jouw product of dienst helpt je klant met het bereiken van een bepaald doel. Een bakker levert brood en zorgt ervoor dat we elke dag te eten hebben. Ook levert hij gebak zodat we iets lekkers in huis hebben wanneer we iets te vieren hebben. Dat is de basis van zijn business model. Hij levert iets waar zijn klant behoefte aan hebben. Maar je kunt ervoor zorgen dat je propositie nog beter aansluit bij je klanten.<!--more--><\/p>\n<h2>Pijn en fijn<\/h2>\n<p>Het is goed om te weten wat je klant voor elkaar wil krijgen. Nog beter is het om te weten waar je klanten echt blij van worden. Wanneer overtref je haar verwachtingen. Weet je welke onderdelen van je dienstverlening het best gewaardeerd worden? Wat maakt haar leven makkelijker? Waar droomt ze van?<\/p>\n<p>Aan de andere kant is het ook goed om te weten waar je klanten wakker van liggen. Wat kost ze teveel tijd of geld? Voor welke sociale gevolgen zijn ze bang? Imagoverlies, verlies van status of vertrouwen? Inzicht in deze zaken helpt je om je propositie nog beter aan te laten sluiten bij de vraag van je klanten en zorgt ervoor dat je je onderscheidt ten opzichte van je concurrenten.<\/p>\n<h2>Lachgas en pijnstillers<\/h2>\n<p><a href=\"http:\/\/www.bm-change.nu\/beta\/wp-content\/uploads\/2013\/01\/pijnstillerst-150x150.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-553\" src=\"http:\/\/www.bm-change.nu\/beta\/wp-content\/uploads\/2013\/01\/pijnstillerst-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a>Hoe zorg je er nu voor dat je je klanten net dat extra biedt en ze met een glimlach je zaak verlaten? Dat doe je door ervoor te zorgen dat jouw propositie levert wat ie moet leveren, de pijn van je klant verzacht en daarnaast je klant aangenaam verrast. Pijn stillen doe je door te benadrukken dat met jouw propositie de klant met minder tijd, geld of moeite haar doel kan bereiken. Of door te laten zien dat de klant door bij jou te komen meer status, minder risico of betere kwaliteit krijgt.<\/p>\n<p>De glimlach krijg je door ervoor te zorgen dat je de verwachtingen van je klanten overtreft. Door meer service of gebruiksgemak te bieden. Door net die extra functionaliteit te bieden die vergelijkbare producten niet hebben. Door ze te helpen hun dromen waar te maken.<\/p>\n<h2>Waardepropositie canvas<\/h2>\n<p>Er is nu een hulpmiddel dat je helpt om je propositie onderscheidend te maken. Osterwalder, bekend van het <a href=\"http:\/\/www.businessmodelgeneration.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Business Model Canvas<\/a>, heeft rondom de bouwblokken \u201cValue Proposition\u201d en \u201cCustomer Segments\u201d een <a href=\"http:\/\/www.businessmodelalchemist.com\/2012\/08\/achieve-product-market-fit-with-our-brand-new-value-proposition-designer.html\" target=\"_blank\" rel=\"noopener noreferrer\">Value Proposition Canvas<\/a> ontworpen. Het is een verdere detaillering van het business model canvas en heeft tot doel om de aansluiting tussen propositie en klant zo sterk mogelijk te maken. \u00a0Ook dit canvas schreeuwt er weer om, om op groot formaat uitgeprint te worden en met post-its volgehangen te worden. Ik heb het nu een paar keer gebruikt en er goede ervaringen mee. Het helpt om de vraag achter de vraag te achterhalen en nog beter te begrijpen op welke manier een propositie waarde cre\u00ebert.<\/p>\n<p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c  no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer;\">Bewaren<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>E\u00e9n van de meest in het oog springende onderdelen van je business model is de waarde propositie, je product of dienst waarmee je de markt op gaat. Jouw product of dienst helpt je klant met het bereiken van een bepaald<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[37,47],"class_list":["post-579","post","type-post","status-publish","format-standard","hentry","category-strategie-innovatie","tag-klanttevredenheid","tag-value-proposition-canvas","","tg-column-two"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>De glimlach van een klant - BM-Change<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bm-change.nu\/?p=579\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"De glimlach van een klant - BM-Change\" \/>\n<meta property=\"og:description\" content=\"E\u00e9n van de meest in het oog springende onderdelen van je business model is de waarde propositie, je product of dienst waarmee je de markt op gaat. Jouw product of dienst helpt je klant met het bereiken van een bepaald\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bm-change.nu\/?p=579\" \/>\n<meta property=\"og:site_name\" content=\"BM-Change\" \/>\n<meta property=\"article:published_time\" content=\"2013-01-18T19:48:32+00:00\" \/>\n<meta name=\"author\" content=\"Sander Smit\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Geschreven door\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sander Smit\" \/>\n\t<meta name=\"twitter:label2\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/bm-change.nu\\\/?p=579#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/bm-change.nu\\\/?p=579\"},\"author\":{\"name\":\"Sander Smit\",\"@id\":\"https:\\\/\\\/bm-change.nu\\\/#\\\/schema\\\/person\\\/2f71bcc707cf0afa9c4acf054da389ab\"},\"headline\":\"De glimlach van een klant\",\"datePublished\":\"2013-01-18T19:48:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/bm-change.nu\\\/?p=579\"},\"wordCount\":494,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/bm-change.nu\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/bm-change.nu\\\/?p=579#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/www.bm-change.nu\\\/beta\\\/wp-content\\\/uploads\\\/2013\\\/01\\\/smiling-customer-150x150.png\",\"keywords\":[\"klanttevredenheid\",\"value proposition canvas\"],\"articleSection\":[\"Strategie &amp; Innovatie\"],\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/bm-change.nu\\\/?p=579#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/bm-change.nu\\\/?p=579\",\"url\":\"https:\\\/\\\/bm-change.nu\\\/?p=579\",\"name\":\"De glimlach van een klant - BM-Change\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/bm-change.nu\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/bm-change.nu\\\/?p=579#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/bm-change.nu\\\/?p=579#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/www.bm-change.nu\\\/beta\\\/wp-content\\\/uploads\\\/2013\\\/01\\\/smiling-customer-150x150.png\",\"datePublished\":\"2013-01-18T19:48:32+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/bm-change.nu\\\/?p=579#breadcrumb\"},\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/bm-change.nu\\\/?p=579\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/bm-change.nu\\\/?p=579#primaryimage\",\"url\":\"http:\\\/\\\/www.bm-change.nu\\\/beta\\\/wp-content\\\/uploads\\\/2013\\\/01\\\/smiling-customer-150x150.png\",\"contentUrl\":\"http:\\\/\\\/www.bm-change.nu\\\/beta\\\/wp-content\\\/uploads\\\/2013\\\/01\\\/smiling-customer-150x150.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/bm-change.nu\\\/?p=579#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/bm-change.nu\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"De glimlach van een klant\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/bm-change.nu\\\/#website\",\"url\":\"https:\\\/\\\/bm-change.nu\\\/\",\"name\":\"BM-Change\",\"description\":\"Strategic innovation\",\"publisher\":{\"@id\":\"https:\\\/\\\/bm-change.nu\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/bm-change.nu\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"nl-NL\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/bm-change.nu\\\/#organization\",\"name\":\"BM-Change\",\"url\":\"https:\\\/\\\/bm-change.nu\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/bm-change.nu\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/bm-change.nu\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/cropped-Logo_BM_Change-300x107-1-300x107-1.jpg\",\"contentUrl\":\"https:\\\/\\\/bm-change.nu\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/cropped-Logo_BM_Change-300x107-1-300x107-1.jpg\",\"width\":300,\"height\":107,\"caption\":\"BM-Change\"},\"image\":{\"@id\":\"https:\\\/\\\/bm-change.nu\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/bm-change.nu\\\/#\\\/schema\\\/person\\\/2f71bcc707cf0afa9c4acf054da389ab\",\"name\":\"Sander Smit\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b0b05b8f1b8bd62dd5db1f063b749ffdd0db877de9e851336a95597d3ee4f8cf?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b0b05b8f1b8bd62dd5db1f063b749ffdd0db877de9e851336a95597d3ee4f8cf?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b0b05b8f1b8bd62dd5db1f063b749ffdd0db877de9e851336a95597d3ee4f8cf?s=96&d=mm&r=g\",\"caption\":\"Sander Smit\"},\"url\":\"https:\\\/\\\/bm-change.nu\\\/?author=4\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"De glimlach van een klant - BM-Change","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bm-change.nu\/?p=579","og_locale":"nl_NL","og_type":"article","og_title":"De glimlach van een klant - BM-Change","og_description":"E\u00e9n van de meest in het oog springende onderdelen van je business model is de waarde propositie, je product of dienst waarmee je de markt op gaat. Jouw product of dienst helpt je klant met het bereiken van een bepaald","og_url":"https:\/\/bm-change.nu\/?p=579","og_site_name":"BM-Change","article_published_time":"2013-01-18T19:48:32+00:00","author":"Sander Smit","twitter_card":"summary_large_image","twitter_misc":{"Geschreven door":"Sander Smit","Geschatte leestijd":"2 minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/bm-change.nu\/?p=579#article","isPartOf":{"@id":"https:\/\/bm-change.nu\/?p=579"},"author":{"name":"Sander Smit","@id":"https:\/\/bm-change.nu\/#\/schema\/person\/2f71bcc707cf0afa9c4acf054da389ab"},"headline":"De glimlach van een klant","datePublished":"2013-01-18T19:48:32+00:00","mainEntityOfPage":{"@id":"https:\/\/bm-change.nu\/?p=579"},"wordCount":494,"commentCount":0,"publisher":{"@id":"https:\/\/bm-change.nu\/#organization"},"image":{"@id":"https:\/\/bm-change.nu\/?p=579#primaryimage"},"thumbnailUrl":"http:\/\/www.bm-change.nu\/beta\/wp-content\/uploads\/2013\/01\/smiling-customer-150x150.png","keywords":["klanttevredenheid","value proposition canvas"],"articleSection":["Strategie &amp; Innovatie"],"inLanguage":"nl-NL","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bm-change.nu\/?p=579#respond"]}]},{"@type":"WebPage","@id":"https:\/\/bm-change.nu\/?p=579","url":"https:\/\/bm-change.nu\/?p=579","name":"De glimlach van een klant - BM-Change","isPartOf":{"@id":"https:\/\/bm-change.nu\/#website"},"primaryImageOfPage":{"@id":"https:\/\/bm-change.nu\/?p=579#primaryimage"},"image":{"@id":"https:\/\/bm-change.nu\/?p=579#primaryimage"},"thumbnailUrl":"http:\/\/www.bm-change.nu\/beta\/wp-content\/uploads\/2013\/01\/smiling-customer-150x150.png","datePublished":"2013-01-18T19:48:32+00:00","breadcrumb":{"@id":"https:\/\/bm-change.nu\/?p=579#breadcrumb"},"inLanguage":"nl-NL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bm-change.nu\/?p=579"]}]},{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/bm-change.nu\/?p=579#primaryimage","url":"http:\/\/www.bm-change.nu\/beta\/wp-content\/uploads\/2013\/01\/smiling-customer-150x150.png","contentUrl":"http:\/\/www.bm-change.nu\/beta\/wp-content\/uploads\/2013\/01\/smiling-customer-150x150.png"},{"@type":"BreadcrumbList","@id":"https:\/\/bm-change.nu\/?p=579#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bm-change.nu\/"},{"@type":"ListItem","position":2,"name":"De glimlach van een klant"}]},{"@type":"WebSite","@id":"https:\/\/bm-change.nu\/#website","url":"https:\/\/bm-change.nu\/","name":"BM-Change","description":"Strategic innovation","publisher":{"@id":"https:\/\/bm-change.nu\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bm-change.nu\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"nl-NL"},{"@type":"Organization","@id":"https:\/\/bm-change.nu\/#organization","name":"BM-Change","url":"https:\/\/bm-change.nu\/","logo":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/bm-change.nu\/#\/schema\/logo\/image\/","url":"https:\/\/bm-change.nu\/wp-content\/uploads\/2025\/04\/cropped-Logo_BM_Change-300x107-1-300x107-1.jpg","contentUrl":"https:\/\/bm-change.nu\/wp-content\/uploads\/2025\/04\/cropped-Logo_BM_Change-300x107-1-300x107-1.jpg","width":300,"height":107,"caption":"BM-Change"},"image":{"@id":"https:\/\/bm-change.nu\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bm-change.nu\/#\/schema\/person\/2f71bcc707cf0afa9c4acf054da389ab","name":"Sander Smit","image":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/secure.gravatar.com\/avatar\/b0b05b8f1b8bd62dd5db1f063b749ffdd0db877de9e851336a95597d3ee4f8cf?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b0b05b8f1b8bd62dd5db1f063b749ffdd0db877de9e851336a95597d3ee4f8cf?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b0b05b8f1b8bd62dd5db1f063b749ffdd0db877de9e851336a95597d3ee4f8cf?s=96&d=mm&r=g","caption":"Sander Smit"},"url":"https:\/\/bm-change.nu\/?author=4"}]}},"_links":{"self":[{"href":"https:\/\/bm-change.nu\/index.php?rest_route=\/wp\/v2\/posts\/579","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm-change.nu\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm-change.nu\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm-change.nu\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/bm-change.nu\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=579"}],"version-history":[{"count":0,"href":"https:\/\/bm-change.nu\/index.php?rest_route=\/wp\/v2\/posts\/579\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm-change.nu\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=579"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm-change.nu\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=579"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm-change.nu\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=579"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}