{"id":650,"date":"2018-03-15T11:34:01","date_gmt":"2018-03-15T10:34:01","guid":{"rendered":"http:\/\/www.bm-change.nu\/?p=650"},"modified":"2018-03-15T11:34:01","modified_gmt":"2018-03-15T10:34:01","slug":"trend-gedreven-business-model-innovatie","status":"publish","type":"post","link":"https:\/\/bm-change.nu\/?p=650","title":{"rendered":"Trend gedreven business model innovatie"},"content":{"rendered":"<p><a href=\"http:\/\/www.bm-change.nu\/beta\/wp-content\/uploads\/2018\/03\/gears-1443730_640.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-thumbnail wp-image-652\" src=\"http:\/\/www.bm-change.nu\/beta\/wp-content\/uploads\/2018\/03\/gears-1443730_640-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" \/><\/a>Er zijn verschillende manieren om je bedrijf te innoveren en voor je klanten relevant te blijven. E\u00e9n manier is trend gedreven business model innovatie. Kijk naar structurele veranderingen in de wereld om je heen en herken nieuwe manieren om waarde voor je klanten te cre\u00ebren. Of naar manieren om nieuwe doelgroepen te bereiken. Door een goed begrip van je business model te combineren met een goed begrip van de gevolgen van relevante trends voor jouw bedrijf, kun je nieuwe kansen cre\u00ebren.<\/p>\n<p>&nbsp;<\/p>\n<p><!--more--><\/p>\n<h3>Ken je bedrijf<\/h3>\n<p>Om te kunnen begrijpen of een trend een kans of bedreiging voor je bedrijf is, zal je eerst moeten begrijpen hoe je bedrijf in elkaar zit. Dit lijkt logisch maar veel ondernemers weten niet precies wie hun klanten zijn en al helemaal niet waarom klanten hun producten of diensten afnemen. Inzicht in je bedrijfsmodel maakt je bewust van de manier waarop je waarde cre\u00ebert voor je klanten. Het business model canvas is hierbij een handig hulpmiddel.<\/p>\n<h3>Herkennen van relevante trends<\/h3>\n<p><a href=\"http:\/\/www.bm-change.nu\/beta\/wp-content\/uploads\/2018\/03\/wind-farm-435790_640.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-656\" src=\"http:\/\/www.bm-change.nu\/beta\/wp-content\/uploads\/2018\/03\/wind-farm-435790_640-300x173.jpg\" alt=\"\" width=\"300\" height=\"173\" \/><\/a>De wereld waarin we leven verandert in een steeds hoger tempo. Waar een business model vroeger makkelijk 30 jaar mee kon, is deze tegenwoordig vaak na 10 jaar over zijn houdbaarheidsdatum heen. Het is dus zaak om regelmatig even stil te staan bij de trends en ontwikkelingen in je markt en in de samenleving als geheel. Gespecialiseerde trendbureaus als <a href=\"http:\/\/inspiratiebrigade.nl\/\" target=\"_blank\" rel=\"noopener\">de Inspiratiebrigade<\/a> kunnen je helpen met het in kaart brengen en toepassen van trends die voor jouw bedrijf relevant zijn.<\/p>\n<h3>Links of rechts<\/h3>\n<p>Het herkennen van relevante trends is \u00e9\u00e9n ding, maar het gaat er natuurlijk om hoe je deze kennis gebruikt om je bedrijf relevant te houden. Je kijkt dan naar de mogelijke gevolgen van trends voor jouw bedrijf. Typisch kun je op drie manieren reageren: Negeren, bestrijden of omarmen. De keuze die je maakt is een strategische keuze. Het bepaalt de richting die je met je bedrijf op wilt gaan en de plek die je op de markt wilt innemen. Door eerst te experimenteren met de nieuwe mogelijkheden die trends bieden, vergroot je de kans dat je nieuwe koers succesvol is.<\/p>\n<h3>Ga zelf aan de slag met de Business Model Monitor<\/h3>\n<p><a href=\"http:\/\/www.bm-change.nu\/beta\/wp-content\/uploads\/2018\/03\/BMM_image.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-657\" src=\"http:\/\/www.bm-change.nu\/beta\/wp-content\/uploads\/2018\/03\/BMM_image-300x212.jpg\" alt=\"\" width=\"300\" height=\"212\" \/><\/a>BM-Change helpt je met het in kaart brengen van je bedrijfsmodel en met innoveren van je business model op basis van trends in de markt. Ga zelf vast aan de slag met de <a href=\"http:\/\/www.bm-change.nu\/beta\/wp-content\/uploads\/2018\/03\/Business-Model-Monitor-canvas.pdf\">Business Model Monitor<\/a>, een handig canvas waarop je de voor jouw bedrijf relevante trends in kaart kan brengen. Of maak een <a href=\"http:\/\/www.bm-change.nu\/contact\/\">afspraak<\/a> met ons om de mogelijkheden voor jouw bedrijf te bespreken.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Er zijn verschillende manieren om je bedrijf te innoveren en voor je klanten relevant te blijven. E\u00e9n manier is trend gedreven business model innovatie. Kijk naar structurele veranderingen in de wereld om je heen en herken nieuwe manieren om waarde<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,16],"tags":[27,45],"class_list":["post-650","post","type-post","status-publish","format-standard","hentry","category-business-model-innovatie","category-strategie-innovatie","tag-business-model-innovatie","tag-trends","","tg-column-two"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Trend gedreven business model innovatie - BM-Change<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bm-change.nu\/?p=650\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Trend gedreven business model innovatie - BM-Change\" \/>\n<meta property=\"og:description\" content=\"Er zijn verschillende manieren om je bedrijf te innoveren en voor je klanten relevant te blijven. 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